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About Us

Italian for “Fashion,” Modalooks is a truly unique company, offering collection of luxury bespoke Gentleman, Lady and Kids items, combined with first-class service.

Founded in 2015 - Hong Kong dedicated to providing the finest quality of affordable yet bespoke accessories suitable for anyone who desires the finer things in life.

We firmly believe in the principles that luxury should not only be for the elite, and we have dedicated ourselves to sourcing the finest quality materials and making them available for purchase at an affordable price.

Our Company name comes from the words "Moda" and "Looks". Moda has it`s own origins in Italian language and it means Fashion. Look, from an English, like a set - whole look of a person. Why, we came up with that name? Our Managing Director and Founder is inspired and in love with an Italian style. Simply as that, realizing his passion into the life.

Who`s behind our brand? Please welcome our team...

Ruslan K. - Managing Director & Founder

Storytelling Ruslan Kolotogin Founder and Managing Director of Modalooks

As some of you may know, my company is called Modalooks.

We are engaged in handcrafting men's shoes and accessories. Our Goal is to dress people within an affordable price range without sacrificing on quality.

I would be so thankful to my readers for re-posting this message after reading it!

I was born in Estonia, from the city of Kohtla-Jarve with a population of 50 000 people. I've always wanted people to wear beautiful clothes, shoes, and accessories. However, the choice was limited in my city as was my budget.

 In 2008, I received a fantastic opportunity to become a model, which significantly changed my life. After graduating from school in 2010, I started to travel as a model. I was lucky to visit dozens of cities around the world, which was eye-opening. During this time, I worked on a part-time basis as a host and guest relation in restaurants, bars, and nightclubs. I met such a diverse range of people from different walks of life and was always impressed by how they were dressed.

After quitting my part time job in guest relations in 2013, I tried various other projects such as handcrafting gift toys, selling stuffed toys online and even importing poultry! However, I always felt that something was missing and that this wasn't what I wanted to do.

I've always been inspired by men's suits, shoes, and accessories. I adored Italian suits and fashion, so I decided to create my company: Modalooks. Translated from Italian, this means: fashion and look which are at the heart of an outfit.

We currently offer accessories for women and men and are now launching a new shoe line. Baby steps. Once we have established this, we aim to tailor outfits from head to toe.

Traveling around and being a model for several years, allowed me to cultivate a strong sense of style and I want to offer my creativity in this industry.

I wake up every single day getting more excited at the chance to help make people more stylish.

 It hasn't been easy, but with your help, I can grow.

I never knew how to create a website or take any courses in Photoshop. But it hasn't stopped me from learning to develop my website which I am proud to share with you: and developing my social networks to share our creations:

Today we have suppliers all over the world; I visit them frequently and continually source new products and fabrics. So far, we have shipped to 43 different countries around the world. 

Our goal is to make you look good, without hurting your wallet. Wearing our shoes and accessories isn't only beautiful, but it's also a way to feel confident.

We want to make your style dreams to come true, so please let your friends know about us. 


Thanks, guys and remember - all boundaries exists in your head, you can become anyone you want.


Follow @ruslankolotogin


Our Collezioni Lines:

  • Uomolooks
  • Donnalooks

 About each line:

  • Uomolooks - Italian for “Man,” Modalooks Uomo is a truly complete collection of luxury gentleman items combined with first-class service. With Uomo Collezioni, our team will make sure to pick up only the best of bespoke for our gentleman`s.
  • DonnalooksItalian for “Lady,” Modalooks Donna, knows what a truly strong, independent and fine Lady needs. With Donna Collezioni accessories, our Ladies will keep looking irresistible and fresh in all 4 seasons.


What we are offering?

  •  Uomolooks
    • Bracelets
    • Cufflinks
    • Tie Bars
    • Necklaces
    • Shoes
    • Rings
  • Donnalooks
    • Bracelets
    • Rings
    • Earrings
    • Necklaces
    • Chokers